With the iPhone 5 getting a lot of hype, I had to watch a video about it! I wanted to see what was new about it and if it would be worth getting one! Definitely was cool to see the new features.
http://www.youtube.com/watch?v=aURcUhYstEw
I imagine someone who got the phone early made this video. Another possibility could have been apple gave their phone to someone in exchange for them to make a video like this to help promote the product and get it hyped up more! The purpose seemed clear to me; to promote the iPhone 5.
The target audience is probably iPhone users or cell phone users. I imagine this audience was intended for people interested in purchasing the iPhone 5. I believe they wanted prospective buyers to see the phone and what it has to offer, in hopes to persuade them to purchase it.
The use a simple video, with different shots of the phone, and they add words on the screen and some music. The music choice seems a bit disturbing for the iPhone. Not really sure why that song was chosen. They persuade people by telling them what they want to hear. They want to hear that this phone is much better than the old one and its worth spending hundreds of dollars more to upgrade a few things. Seems a bit ridiculous in the grand scheme of things but I definitely think it will work. They did a great job of showing new things and comparing them to old ones. Definitely can see this item getting a lot more popularity, as if it didn't already have enough.
I think that the message being implied to the audience is to purchase the iPhone 5. I think this video was designed to show us that this new phone is much better and "cooler" than the new one and sort of bash on the old one. Basically that the new one is much better and the old one is not worth having anymore.
The information used is specifics of the phone. They use information from the phones attributes such as thickness, processor, features, weight, etc. to sort of explain or persuade us to buy the new phone. I think the information is definitely credible. I don't see any reason why the information would not be credible. There were actual pictures and video of the phone that seemed to line up with facts that they gave us.
Stuff that was left out was probably stuff that might stop potential customers from buying this phone. A big one was price. If this phone is released at carriers across the U.S. and people wait around to get it and then find out after waiting in line that it costs $600 or something ridiculous, I think that will hurt potential customers decision to buy it. Also, I think there were probably some features of the phone that were left out that people might not like. They may have removed something on the phone that people would not like, so of course they left that out. They only want the customer to see that this phone is amazing and nothing less. They wouldn't tell you anything bad about their product, especially if they know if could potentially cost them a lot of money!
What is interesting about the Iphone, is that it already is so popular an dominant in our everyday lives. Popularity and dominance in our world requires smart marketing an advertising techniques. It might seem a far fetched comparison, but I like to compare Apple's position to the Nazi regime during WWII in nationalistic Germany. Constant effort had to be done, propaganda, to keep the regime in the people's favor- unpleasant details needed to be kept hidden. I love Apple products myself. However, last year I learned about how Apple manufactures their products. It turns out that the biggest part is done in China and their employees work under horrible conditions. Through Apple's popularity, it makes us support that behavior...and many of us have no idea...but that's a whole different story again. Would we change our habits if we knew? I obviously don't.(and feel bad about it)
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